Zuora’s purpose is to help people subscribe to modern ways of doing business – ways that are better for people, better for companies and ultimately better for the planet. Zuora focuses on Usership as a concept centered around the outcomes and experiences people want, instead of the ownership model of the past that fuels a world of landfills filled with obsolete products. It’s also how we think about future-proofing our relationship with the planet. Encouraging as-needed use, shared use, reuse and the Circular Economy can all be fostered by the as-a-service models Zuora powers. These business models provide ongoing feedback and data, particularly usage, that can help improve performance, from supply chain management to energy efficiency. For example, we see this in our customer base with Nokia’s mobile phone subscription, Circular. In today’s world, our workplaces are increasingly intertwined with our sense of self, which we take seriously at Zuora. A people-first world must establish a positive relationship between people and their work.