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Wetzel’s Pretzels

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If your last name is Wetzel, what else can you do but start a pretzel company? Wetzel’s Pretzels (co-founded by Rick Wetzel) operates and franchises about 190 mall-based pretzel stands in more than 25 US states and five other countries (Canada, Lebanon, Mexico, the Philippines, and South Korea). The chain of snack outlets offers fresh-baked pretzels that are available in a variety of flavors, including garlic, cinnamon, and cheese. Wetzel’s Pretzels was founded in 1994 and is owned by private equity firm Levine Leichtman Capital Partners.

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3.1

Overall Excellence Rating

Industry

Restaurant Companies

Category

Restaurants & Cafes

ESG/Ethical Impact

Armed with a vision and a tasty recipe for soft pretzel perfection, Bill Phelps and Rick Wetzel opened the first Wetzel’s Pretzels bakery in Redondo Beach, Calif., in 1994. Long lines of hungry customers soon formed, attracted by mouth-watering soft pretzels that were hand-rolled, baked fresh and served hot from the oven. As word spread about these golden-on-the-outside pretzels, the company added additional offerings to its menu. Today, Wetzel’s Pretzels has grown to more than 340 fresh bakeries across the United States and around the world, including premier locations at Disneyland Resort and Walt Disney World Resort. Every Wetzel’s Pretzels bakery lives by the original vision of its founders; that each super-premium pretzel will be crafted from fresh dough and baked in-store consistently throughout the day, to ensure a delicious offering for each customer, regardless of when the craving for a pretzel strikes.

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Awards Received

2023

Revenues

$17,300,000.00

Website Traffic

Employee Rating

3.4

Customer Rating

4.5

Company Size

1000-5000

ESG Risk Rating

3

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