Our core purpose – fulfilling lives, every day – captures Wawa’s special place in this world and is the essence of Grahame Wood’s founding vision for a business built around people, not just profits. It recognizes our higher calling – beyond convenience and satisfaction. It inspires us to create meaningful personal connections that make a real difference in the lives of our customers, our communities and of course, each other – every day. We believe that when companies have a higher purpose, it builds loyalty and drives long-term growth, but that’s not why we do it. For us, it’s not a strategy, it’s who we are. It’s the driving force behind the way we hire, support and serve. Today it is at the heart of hundreds of initiatives and daily interactions that are making a true difference in the lives of our customers and associates and that tell the story of who we are and all that we represent. We recognize this is a continuous journey, and that we have work to do to reach our goals and further our commitment.