Vitamix

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The Vitamix family of companies is privately held and family-owned and -operated. Founded in 1921, Vitamix manufactures high-performance blending equipment for home and commercial use. Its commercial customer list reads like a “Who’s Who” of major restaurant chains, and gourmet chefs say their Vitamix machines are as important to them as their knives. In the early 1990s, the company developed the first true commercial blender, igniting the smoothie movement. Vitamix, whose products are known worldwide for their performance, versatility and ease of use, continues to win awards for product innovation and is a recipient of the president’s prestigious “E Star” Award for Exports. Headquartered in Olmsted Township, Ohio, 19 miles from Cleveland, Vitamix blenders are sold in more than 140 countries.

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4

Overall Excellence Rating

Industry

Consumer Products

Category

Consumer Goods

ESG/Ethical Impact

Vitamix’s commitment to Environmental, Social, and Governance (ESG) principles significantly shapes its business practices and market reputation. The company’s emphasis on environmental responsibility is evident through its efforts to promote sustainable sourcing, reduce packaging waste, and implement energy-efficient manufacturing processes. By incorporating eco-friendly practices, Vitamix demonstrates its dedication to minimizing its environmental impact and promoting sustainability. The company’s focus on social responsibility, including product quality, employee well-being, and community engagement, underscores its commitment to creating positive societal contributions and fostering a responsible corporate culture. Strong governance practices, ethical conduct, and transparency further enhance Vitamix’s credibility and stakeholder trust, aligning with responsible business behavior.

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Awards Received

2023

Revenues

$400,000,000.00

Website Traffic

Employee Rating

3.2

Customer Rating

3.4

Company Size

100-1000

ESG Risk Rating

3

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