Together, good becomes better. We want to foster a collective movement that unites everyone in the cocoa, chocolate and gastronomy industries around the move towards a fair, sustainable cocoa sector and gastronomy world which does good and tastes great. This is Valrhona’s mission and it acts as our guiding star every day – as well as motivating me personally! One of the things which make me proud of Valrhona is its support for cocoa producers. In Ivory Coast, for example, producers’ livelihoods depend on speculation on cocoa on the global commodity markets. Yet the producers’ crop is the same from year to year, and they labor with the same energy and resources – so why should they earn less? We had to make a commitment and compensate them for these unfair losses by guaranteeing a minimum price, whatever the state of the market. Valrhona is by your side to create increasingly fair and sustainable cocoa and chocolate. We are leading multiple, multi- faceted actions as part of the Live Long program. These actions need to be more visible, and we will never be able to change the game on our own. It is our clients, artisans, chocolatiers, pastry chefs, chefs and bakers who work daily to promote fairer consumption habits. They have the power to drive change with us.