Ulbrich is a fourth-generation family business that’s not only survived but thrived because, for almost 100 years, we’ve prioritized preserving and creating value. And we believe that a business model that emphasizes sustainability will only contribute to the long-term success of our company. That’s why all our locations have implemented sustainability measures to sufficiently use raw materials and energy, avoid waste whenever possible, and offer our employees and stakeholders a socially fair environment. Ulbrich of Austria, one of the newest divisions in our Specialty Wire Group, has been at the forefront of our sustainability efforts. Located in Müllendorf, Ulbrich of Austria has transformed from a highly automated standard ribbon supplier for the solar industry to a specialist in niche crystalline technologies and special wire manufacturer for other applications including batteries, RF cables and medical devices. Their commitment to sustainable products and production while undergoing this transformation further proves that environmental responsibility and business growth aren’t mutually exclusive.