Trust Hospitality is a privately held company based in Coral Gables, Florida. It has been in business for over 30 years (originally “Tecton Hospitality”) and had its origin as a hotel work-out company for governmental agencies (e.g., FDIC, FSLIC) in the early 1980s. In the mid-1980s it became focused full time on hotel management and for approximately the next 15 years it managed full and limited service branded hotels, including brands from Marriott, Hilton, IHG, Starwood, Choice, and Best Western. In the early 2000s, Trust Hospitality shifted its management focus to independent lifestyle (aka boutique) hotels. This shift resulted primarily for three reasons: (1) the emergence of the internet and e-commerce; (2) its view that the management of branded hotels, especially in the select and limited service sectors, was becoming a commodity business; and (3) its proximity to over 150 unbranded hotels in the greater Miami area. Trust Hospitality currently has under contract over 25 independent, branded or soft branded lifestyle hotels Florida, NYC, St. Louis, the Caribbean, and Latin America (approximately 25 hotels in total).