Things aren’t shared fairly in the chocolate supply chain. The chain starts with the millions of farmers that produce cocoa and ends with the billions of consumers that enjoy chocolate. But what about the bit in between? This section is dominated by a group of chocolate giants that profit from keeping the cocoa purchasing price as low as possible. For the farmers, this creates a poverty trap that leads to illegal child labor and modern slavery. Right now there is modern slavery and illegal child labor on cocoa farms in West Africa. Tony’s Chocolonely exists to change that. Illegal child labour and modern slavery are illegal and they have to stop. Our mission? Together we make 100% slave free the norm in chocolate. How we are going to achieve that? It won’t be easy. And it’s pretty complex. But we will accomplish it with the help of Tony’s roadmap. Our roadmap has 3 pillars and points the way to 100% slave free chocolate. With our incredibly tasty chocolate, we lead by example. We show the world that chocolate can be made differently. By following Tony’s recipe for slave free cocoa, it’s possible to make slave free chocolate and still be commercially successful.