In 2021, 28% of CFOs believed environmental sustainability would have the most impact on their profession. It turns out that belief was well-founded. Environmental sustainability in business is proving beneficial for both the environment and the companies that champion it. Chief among the benefits of sustainability in business is the response from consumers, as 79% of shoppers report changing their purchase preferences based on a business’s sustainability efforts. In the eyes of the public, environmental sustainability is no longer an optional consideration for businesses—it’s a mandatory responsibility. Sustainability—and environmental sustainability in particular—has become an integral part of business growth and survival. Because of this, the question for today’s business shouldn’t be whether to prioritize sustainability but how to do it successfully and who should lead the corporate initiative. Many CEOs believe it’s the finance team’s responsibility to take the lead, with 23% agreeing on the importance of CFOs developing ESG (Environmental, Social, and Governance) capabilities within their organization.