People often ask us, “what does T‑ROC mean?” Well, it’s an acronym for our full name – The Revenue Optimization Companies. We shortened it to T‑ROC because it’s a lot easier and, let’s face it, sounds way cooler. It stuck and now even our employees are called T‑ROC’ers. Because we all rock! We’d never change our name because revenue optimization is what we do. Every solution, every piece of technology, every best practice, every person we bring to the table is there to help our clients spend less and sell more. Now you understand our name. Wait until you see what we can do…even together with you! We’re redefining the power of people and technology, by supporting companies in navigating through today’s retail shopping experience. We offer a unique combination of people-based services, applications, technology management, mystery shopping programs, actionable market research and competitive insights that support the complex needs of assisted retailers in selling. T‑ROC is a sales and revenue engine for some of the biggest brands in the world across a wide variety of industries.