The Counter is a high-end casual dining restaurant chain in the United States, Mexico, Ireland, Saudi Arabia, Ghana, and Japan offering custom-topped gourmet burgers with over a million possible burger and burgers-in-a-bowl combinations through a checklist-style menu. At 45 units, The Counter is a mostly full-service, build-your-own burger concept. As of 2016, the company was also growing a fast-casual sister concept called BUILT Custom Burgers, with six locations in the US, one in Canada, and one in Ghana.
The Counter
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1.50
Overall Excellence Rating
Industry
Restaurants & Food ServiceCategory
Restaurants & CafesESG/Ethical Impact
The Counter educates customers about sustainable choices, emphasizing the environmental and health impacts of their dietary decisions. The Counter’s responsible sourcing practices aim to minimize the impact on biodiversity and natural habitats. The Counter educates customers about sustainable choices, emphasizing the environmental and health impacts of their dietary decisions. The Counter fosters a diverse and inclusive workplace culture, valuing employees from diverse backgrounds and promoting equality. The brand emphasizes fair wages, benefits, and labor practices for its employees, contributing to social sustainability.
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Awards Received
2023
Revenues
6000000.00
Website Traffic
Employee Rating
3.80
Customer Rating
Company Size
100-1000
ESG Risk Rating
3.00
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