Since people are at the heart of everything we do, our mission is to passionately deliver leading eye care solutions to every customer through transparency, innovation and expertise. Through the power of better vision, we hope to inspire our customers, associates, and partners within the communities we serve to be anything but ordinary. In the nearly 50 years since we opened our first retail office and laboratory in Sterling Heights, Michigan, we’ve continuously improved our eyewear to better serve you, while exceeding expectations. But what has remained constant is our dedication to providing outstanding eye care, quality products and reasonable prices. Growth should only come from satisfied customers, and we’re proud to say our expansion has always complimented our first-class service. It’s the continued commitment to our customers that has allowed us to maintain our exceptional standards without compromise.