At Sushi Nozawa Group (SUGARFISH, KazuNori, Nozawa Bar), that is our obsession. We are fanatical in delivering the highest quality sushi experience, consistently, for people who really love sushi. To accomplish that takes an insane commitment to perfection, whether it is being first in line when the fish market opens at 6 a.m., or spending more than $50,000 in pursuit of a $250 rice cooker. Our goal is to make the highest quality sushi dining experience accessible to more Americans. Together we combine Nozawa’s passion for hand-selected fish, quality ingredients, and attention to detail with a western eye for process, efficiency, and sustainably sourced ingredients. The result is SUGARFISH, a name that suggests the “Wow!” we want our guests to experience with each and every bite of our sushi. At the end of the day, the simplicity, authenticity, and integrity of the Sushi Nozawa experience is hard to master. But it is not impossible. To deliver on the promise of great food every single time you visit, it takes teams of dedicated people, a commitment to quality ingredients. an emphasis on consistent process, and smart use of high tech. Our goal is Zen-like in its simplicity. We want to turn people on to real sushi by serving them real sushi.