The Standard is the most powerful brand in the boutique hotel business. Founded in 1999, The Standard’s irreverent and playful sensibility, combined with a careful consideration of design, detail and service, have established its reputation as a pioneer of hospitality, travel, dining, nightlife, and beyond. Located today in Los Angeles, Miami Beach, New York City, London, and Maldives. Located tomorrow in Asia, Europe, and beyond. The Standard is known for its taste-making clientele, pioneering design, and unrelenting un-Standard-ness. From prodigious opulence at The Top of The Standard to rock ‘n roll chic in Hollywood, you never quite know what to expect, save for a beautiful setting, a fresh twist on Modernist design, and a smashing good time. The Standard is a part of Standard International – a NYC-based hospitality company with 16 hotels and food & beverage properties around the world, under The Standard Hotels brand as well as Bunkhouse Hotels and Peri Hotels. Standard International is on the forefront of immersive experience creation at its properties and technology driven innovation in the industry, including its spontaneous booking application, One Night.
23 East 4th St., 5th floor, New York City, NY 10003
CategoryHotels & Resorts
The Standard has always set out to be more than a collection of rooms. Sure, the sheets are soft as butter and the cocktails are mixed to perfection, but our underlying mission is to bring people together in ways that allow their differences to shine through and their inhibitions to fall away. We are honored to take care of people from all over the world, and the diversity of our employees defines who we are. As a community that celebrates interconnection, radical self-expression, and the spirit of travel, we oppose any threats to these values. The Standard will use its voice, its spaces, and creativity to encourage positive and productive activism that supports lasting social progress. As the editorial voice of The Standard, Standard Culture is also on a mission. Over the coming months, we’re going to be using these pages to expose ourselves and others to the people and groups that are doing the good work. We’ll be providing practical ways to get involved. We’ll be looking to iconic figures from art, music, culture, and activism for inspiration and guidance that can help us find the way forward. To kick things off, we talked with the artist Andres Serrano, who rose to prominence when his luminous piece “Piss Christ” landed in the crosshairs of conservative U.S. senators, sparking the culture wars of the ‘90s and an effort to defund the National Endowment for the Arts. Urine, the NEA, culture wars, the resurgence of the far Right—it all feels very familiar. A selection of over 30 years of Serrano’s confrontational and boundary pushing works is now on view at The School, the massive upstate offshoot of Jack Shainman Gallery. Also, we’ve compiled an essential Action Plan, a ten-point list of practical, tactical, direct ways for all of us to get involved.