Smithfield’s Chicken ‘N Bar-B-Q

924 Brightleaf Blvd, Smithfield, NC 27577

1.5

BPI
Financial Rating

2.6

BPI Stakeholder Rating

2

BPI Social Responsibility Rating

For over 30 years, Smithfield’s Chicken ‘N Bar-B-Q, has focused on creating an enjoyable dining experience for our customers. At Smithfield’s Chicken ‘N Bar-B-Q, we strive to be the best host. From the moment you walk through the door, you are our guest. Our staff personally delivers hot and fresh food right to your table, refills your drink, and even takes care of discarding your trash. Our goal is for you to relax and enjoy the nostalgic décor and music. Let us serve you. There are currently 36 locations stretching from the NC coast to the Piedmont with plans of expansion. This would not be possible without our loyal customers. .

2

Overall Excellence Rating

Industry

Fast Food Restaurant Companies

Category

Food & Drink

ESG/Ethical Impact

Quality : At Smithfield’s Chicken ‘N Bar-B-Q® the quality of our food is essential. We use only the best ingredients available and Bar-B-Q is made fresh daily at each location. Fresh pork shoulders are cooked slowly overnight to make the freshest and best tasting Bar-B-Q. Bar-B-Q is made fresh daily at each location. We use sales increases as a measure of our customer’s satisfaction. Customers returning and new customers are the true measure of the quality of food being served. Service : We believe reliability, responsiveness, courteousness, and competence are key elements in the Smithfield’s Chicken ‘N Bar-B-Q® concept. Hard work with flexibility and enthusiasm leads to success. Co-workers appropriately target and adapt their work to the particular circumstance and customer. We are principle centered men and women of integrity who cultivate an abundance mind-set in others. Our principle of customer satisfaction, quality and abundance mind-set creates unlimited opportunity Cleanliness : At Smithfield’s Chicken ‘N Bar-B-Q® we recognize that our customers need to be secure in the knowledge that they are dining in a clean and sanitary establishment. Constant care is given to ensure that our dining rooms, equipment and personnel meet high standards of cleanliness and sanitation In the Smithfield’s Chicken ‘N Bar-B-Q® culture the emphasis is on results. The customer cares nothing of the complexities of running a restaurant. They are interested in only one thing; the value that can be delivered to them. Our customer focus demands an emphasis on results and the principles that produce results. At Smithfield’s Chicken ‘N Bar-B-Q® we have developed a culture, through our rich heritage, creative thinking, personal sacrifice and a tireless work ethic. In the highly competitive restaurant industry, the customer controls success or failure. Our security, stability, and continuity are provided by customers. The customers have many choices. “Customer Control” is our guiding principle. Smithfield’s Chicken ‘N Bar-B-Q® restaurants represent the best in fast casual dining, great tasting food, fast service, and fantastic hospitality. The anchor to our menu is the best pork barbecue and fried chicken. Our chicken is fresh, not frozen, and we utilize only fresh pork shoulders in our Bar-B-Q. The shoulders are slowly cooked every night at each location and then prepared to ensure our customers the best taste and quality. We complement the Bar-B-Q and crispy chicken with a variety of side dishes. These include cole slaw, potato salad, brunswick stew, baked beans, fries, and hushpuppies. Smithfield’s Chicken ‘N Bar-B-Q® focuses on the quality of food, speed of service, and hospitality. The Smithfield’s Chicken ‘N Bar-B-Q® dining concept is “Fast Casual”, combining fast food with table service. This variation of counter service delivers great hospitality without intensive personnel requirements. Guests order at the counter, then are invited to be seated in our dining room. Co-workers rush the orders to the table. This system allows us to deliver a high level of service capable of meeting our customer’s expectations and needs efficiently. The sales mix varies with location. The Smithfield’s Chicken ‘N Bar-B-Q® concept proves successful in all settings; rural, metropolitan, and along interstate highways. We offer our customers the convenience of drive thru, dining in, or take-out service. We believe that sales increases indicate “customer approval”. All restaurants are expected to sustain and increase customer count. We believe in people that have a strong desire to succeed. Our co-workers are provided with the environment and freedom to take charge and succeed in pleasing the customers. We strive for a workplace full of co-workers who are empowered, self-sufficient, highly motivated, and share our abundance mentality. We recognize that Smithfield’s Chicken ‘N Bar-B-Q® will only go as far as our customers take us. We believe in continuous learning, improving, and progression. All restaurants are expected to sustain and increase customers.

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Awards Received

2023

Revenues

$166,200,000.00

Website Traffic

Employee Rating

3.3

Customer Rating

3.5

Company Size

1000-5000

ESG Risk Rating

2

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