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Rubio’s Coastal Grill

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Rubio’s first opened in 1983, in the San Diego neighborhood of Mission Bay. Today, Rubio’s uses responsibly sourced seafood and continues to expand its menu with innovative recipes ranging from seafood tacos and burritos to California Bowls and crisp, fresh salads. In addition, Rubio’s offers all-natural chicken, raised without antibiotics, and all-natural USDA Choice steak, “no fried” pinto beans, handmade guacamole, a variety of proprietary salsas, and craft beer and hard seltzer beverage options. The award-winning restaurant regularly receives accolades for its famous Original Fish Taco®. It was also recently ranked as one of Fast Casual’s “Top 50 Movers and Shakers” as well as one of the top five most loved fast-casual chains ranked by Foodable Labs and Digital CoCo. Rubio’s is headquartered in Carlsbad, Calif., and currently operates over 150 restaurants in California, Arizona, and Nevada. Mission: At Rubio’s, we believe that when you put the best ingredients in, you get the best food out. That’s why we use sustainable seafood, all-natural chicken raised without antibiotics, fresh produce, stone-ground corn tortillas, and more. We’re always working our hardest to get fresh food on your plates.

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3.2

Overall Excellence Rating

Industry

Fast Food Restaurant Companies

Category

Food & Drink

ESG/Ethical Impact

Rubio’s actively supports environmental organizations and participates in initiatives aimed at conserving marine ecosystems and promoting sustainable seafood practices, contributing to global conservation efforts. The restaurant chain maintains a rigorous system of risk management and compliance, regularly reviewing and updating policies to address emerging ESG challenges and regulatory changes, demonstrating a proactive approach to governance. Rubio’s actively works to reduce its environmental footprint by sourcing sustainable seafood and responsibly caught fish, supporting responsible fishing practices and marine conservation. They actively collaborate with local farmers and suppliers, supporting sustainable agricultural practices and ensuring a consistent supply of fresh, locally sourced ingredients.

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Awards Received

2023

Revenues

$270,600,000.00

Website Traffic

Employee Rating

3.7

Customer Rating

3.7

Company Size

1000-5000

ESG Risk Rating

3

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