RockResorts

390 Interlocken Cres Ste 1000, Broomfield, CO 80021

RockResorts is a hotel brand with roots in the 1950s. Laurance Rockefeller, founder, began building a series of resorts in 1956 with the establishment of Caneel Bay on St. John in the United States Virgin Islands. Early properties included the Grand Teton Lodge Company (which, with the Jackson Lake Lodge and Jenny Lake Lodge, actually preceded Caneel Bay), Dorado Beach Hotel and Golf Club in Dorado, Puerto Rico, Little Dix Bay on Virgin Gorda and Mauna Kea Beach Hotel. At some point in the early to mid-1960s, Rockefeller and others began referring to his collection of resort properties as RockResorts. Additional RockResorts during this time included the Woodstock Inn in Woodstock, Vermont, which opened on November 23, 1969, and The Boulders in Carefree, Arizona. The company was sold to railroad company CSX, which combined it with its hotel resort The Greenbrier. In 1986, CSX sold the brand, and the original hotel companies were dispersed, though The Greenbrier remained.

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2.8

Overall Excellence Rating

Industry

Hotel Companies

Category

Hotels & Resorts

ESG/Ethical Impact

RockResorts diligently minimizes its environmental footprint by implementing energy-efficient technologies, reducing water consumption, and investing in renewable energy sources. The brand is dedicated to preserving the natural beauty of its surroundings. RockResorts prioritizes sustainable sourcing practices, selecting eco-friendly suppliers and striving to source locally, reducing transportation emissions and supporting local economies. Through comprehensive waste reduction programs, RockResorts actively works to reduce, reuse, and recycle materials across its properties. This includes composting organic waste and reducing single-use plastics. RockResorts takes pride in preserving biodiversity on its properties, with efforts such as habitat restoration, wildlife protection, and native landscaping.The brand is committed to achieving carbon neutrality through a combination of emissions reduction measures and offsetting initiatives, such as reforestation projects.

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Awards Received

2023

Revenues

$1,600,000,000.00

Website Traffic

Employee Rating

3

Customer Rating

4.5

Company Size

5000-10000

ESG Risk Rating

2

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