Raley’s noted that it outpaced competitors in sales of better-for-you items in categories such as clean-label, grain-free, non-GMO, keto, plant-based, organic and nutrient-dense. The retailer reported unit growth of more than 20% in these product segments, including around 25% in clean-label, keto-friendly, plant-based, organic, non-GMO and sustainable items; about 20% in kosher, grain-free and gut-health items; and nearly 15% in nutrient-dense items. At Raley’s, we carefully balance purpose with profit and believe in serving multiple bottom lines Helping to fuel that growth were 2,267 new SKUs meeting Raley’s Shelf Guide standards plus 53 new products under the Raley’s Pure Made label, which offers products free from more than 100 ingredients banned by the retailer. In addition, Raley’s debuted a major new store format called Raley’s O-N-E Market, with the first location opening in Truckee, Calif., in late June. The banner reflects the company’s brand pillars of “Organics, Nutrition and Education” and offers a shopping destination focused on wellness education, with a highly curated assortment of products meeting the grocer’s health, nutrition and sustainability standards. Community investment by Raley’s included raising over $9 million — the equivalent of 6,482,118 meals — for 12 Feeding America-aligned food banks via the Raley’s Food For Families program. The grocer also donated more than $1 million in funds to hundreds of nonprofit groups, focusing on organizations that help current and future generations live healthier and happier lives, as well as issued $700,000 in Extra Credit grants to 48 schools and districts for programs that promote nutrition education, teach food literacy, address food insecurity, provide physical safety and directly impact students’ mental, emotional and physical well-being. Highlights of Raley’s initiatives in sustainable and responsible operations during 2020 included the diversion of more than 70% of all company waste from landfills; donation of 4.8 million pounds of food through its food rescue program; launch of private-label aluminum water bottles made from 75% post-consumer material that are recyclable and reusable; transition of its in-store sushi vendor to a 100% sustainably sourced seafood program; and the formation of an interdepartmental humane treatment committee to assess its animal welfare policies.