At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in adapting to and connecting with the ever-changing world around us. With innovative design, iconic footwear & apparel as well as authentic partnerships, we aim to always push what’s next in both sports and culture. Based in Herzogenaurach, Germany, PUMA supports over 20,000 employees across 120+ countries. Mission: Becoming the fastest brand in the world isn’t just a mission statement, it’s the rally cry for a company culture determined to discover and shape what lies beyond. Driven by our FOREVER FASTER positioning, our ambition is to capture the attention of the world through world-records, iconic athletes and that undeniable PUMA touch we bring to sport and culture.
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The work culture at PUMA is unique and driven by our employees. Especially during difficult times and uncertainty, our culture helps us to make fast decisions, be agile and have the resilience and trust in one another to find new solutions and ways of working. A key factor is the diversity of our teams and the constant effort to communicate transparently and quickly with all our employees. At PUMA, equality and non-discrimination are a key part of our corporate culture. We want to encourage and support people of all genders and we are convinced – diversity drives success. Our employees have many different nationalities and backgrounds, and we recognize that this is one of our key strengths. Worldwide we employ people from 142 countries, which represents 2/3 of nationalities. At our homebase in Germany we have people with more than 81 different passports. At the core of our PUMA family value sits BE YOU, a key component in establishing a respectful and supportive workplace where every employee can be their true selves. By listening to our PUMA family, we aim to break down systemic barriers and identify areas of improvement by fostering a culture that encourages collaboration and fairness. In 2022 we further evaluated our diversity policies and introduced new training courses for our staff to help them recognize and deal with discrimination and injustice, intercultural communication, diversity, inclusion and belonging. To raise further awareness for these issues, we also held talks with internal and external speakers and posted articles on our internal communication platforms.