The coffee you buy can impact the welfare of people and planet. At Peet’s, we are committed to improving conditions on coffee farms. 100% of our coffee purchases are Responsibly Sourced per Enveritas standards. This means first verifying the conditions, and second driving positive impact in the communities where our coffees are grown. Sourcing to create positive impact for coffee producers has always been a part of our ethos. Now, it is third-party verified by Enveritas . And now it reaches everywhere . Verified responsible sourcing builds on the strengths of certification—setting standards for coffee farms—but extends to our entire farm footprint. More importantly, it extends to everyone —including the small-scale producers who produce more than half the world’s coffee. Impactful solutions start with state-of-the-art measurement. With updated technology that combines AI and satellite imagery with on-the-ground surveys, Enveritas executes more than 20,000 sustainability audits per year in Peet’s coffee supply chain alone. Enveritas’s verification standards address the same social, environmental, and economic challenges that concern other well-known coffee certifications, and all of us as concerned global citizens. We have found that most of these complex challenges are not yet well-measured. Enveritas evaluates conditions ranging from water conservation to workplace safety and beyond. Once we have the sustainability audit data, we engage with our suppliers; excluding farms is not the objective, addressing identified issues is. We have seen that risks like deforestation do not disappear simply because someone declares zero tolerance or certifies that a particular patch of ground is okay. With Enveritas data, we seek to understand the issues better and accept responsibility for addressing them with improvement projects tailored to the needs of communities.