The idea for OluKai all started as a different approach to a footwear company. We wanted to create footwear that combines the strength and durability of a waterman’s ocean lifestyle — with an island-inspired brand rooted in sound values, style, comfort, and craftsmanship. Today, we view our approach as part of a path; a journey that started with ancestors who have passed down stories, values, and spirit. As members of a global community — we’re all one interconnected ‘ohana (family). We believe that sustainability and positive living is less about an ethos and more about the choices that you make every day. It’s about your actions, and inspiring the actions of others. “Walking the walk,” as they say. Our Aloha, or “breath of life” is about the action of giving without any expectation of receiving. Years before OluKai was profitable, we were giving back because that’s what’s part of our core values, a continuing practice perpetuated in our Ama OluKai Foundation. We craft products we believe in. Products we can stand behind (and in, of course). We believe in quality of product and material, craftsmanship in construction, and finding beauty and worth in life by the choices we make every single day.
10 Faraday, Irvine, CA 92618
CategoryDepartment, Clothing & Shoe Stores
Every pair gives back. A portion of all proceeds directly supports the Ama OluKai Foundation, honoring those who preserve and celebrate the cultural heritage and Aloha spirit of Hawai’i. Founded in 2014, the Ama OluKai Foundation is a private, non-profit 501 (c)(3) located in the State of Hawai‘i. The Foundation partners with other committed and progressive organizations interested in the preservation of Hawaiian culture, and honors those who cultivate cultural heritage and the Aloha spirit of Hawai‘i. In correlation with other Hawaiian based organizations, The Foundation works to preserve land and ocean, serve our communities, and maintain the Hawaiian culture and traditions. This is conducted through targeted programs designed to explore ancestral past to present day. The Foundation provides encouragement to those who benefit from its partnerships to carry forward the spirit of giving for future generations.