The idea for OluKai all started as a different approach to a footwear company. We wanted to create footwear that combines the strength and durability of a waterman’s ocean lifestyle — with an island-inspired brand rooted in sound values, style, comfort, and craftsmanship. Today, we view our approach as part of a path; a journey that started with ancestors who have passed down stories, values, and spirit. As members of a global community — we’re all one interconnected ‘ohana (family). We believe that sustainability and positive living is less about an ethos and more about the choices that you make every day. It’s about your actions, and inspiring the actions of others. “Walking the walk,” as they say. Our Aloha, or “breath of life” is about the action of giving without any expectation of receiving. Years before OluKai was profitable, we were giving back because that’s what’s part of our core values, a continuing practice perpetuated in our Ama OluKai Foundation. We craft products we believe in. Products we can stand behind (and in, of course). We believe in quality of product and material, craftsmanship in construction, and finding beauty and worth in life by the choices we make every single day.