NYLO is the result of a forward-looking, comprehensive project that was started in 2004 by a team of experienced hotel veterans led by Michael Mueller. NYLO’s original visionary and current CEO, Mueller previously played an instrumental role in the creation and growth of the W Hotels brand by Starwood Hotels & Resorts. Today NYLO operates several unique hotels, restaurants and bars across the United States. NYLO Hotels is a fully integrated hotel company that provides a full range of services, including asset management, hotel management, procurement, accounting, sales and marketing and revenue management. NYLO is also a branding company that has created several hotel, restaurant and bar concepts. NYLO’s hotel brands include “NYLO Hotels” and the “XP Collection;” restaurant concepts include “The Loft” and “Terrace Bistro;” bar concepts include “SODA Bar” and “LOCL Bar.” All of NYLO’s brands share a common goal: to provide a comfortable, fun, unique, social and energetic atmosphere in spaces that feature cutting-edge design, art and music. With an eye on Inclusivity, accessibility, reasonable prices, NYLO also provides great service without an attitude. NYLO’s venues welcome everyone, regardless of demographic; but are particularly appealing to the wide psychographic that’s highly active, technologically savvy and interested in the arts, music, fashion, food and sports; and those seeking a more emotive, unique, lifestyle-oriented experience. The aesthetic of all NYLO’s brands lie at the intersection of innovative design, smart style and unexpectedly affordable luxury. This point of view is delivered through a marriage of music, art, fashion and functionality to create a singular vision that’s unmistakably NYLO.