Frequently cited as a master of consumer loyalty, Nike crept up one spot in the ranking, recording more than 19% in growth for the year. The recipe for success stemmed from strong relationships with consumers, digital prowess, and improved operational execution, according to its leaders. When it came to digital experimentation, Nike tried its hand at a number of techniques, including product drops via live streaming, partnering with EA Sports for a consumer running challenge during the Super Bowl, and developing a digital scavenger hunt in Fortnite. A willing entrant to “pre-metaverse” experiences, the company also launched the Nikeland experience on Roblox, with millions of consumers from hundreds of countries visiting the experience. Central to Nike’s success is its robust ecosystem of mobile apps that marry digital and in-store retail experiences.
Nike, Inc.
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4.2
Overall Excellence Rating
Industry
Consumer ProductsCategory
Sports EquipmentESG/Ethical Impact
NIKE, Inc.’s FY22 Impact Report represents the ambition of the entire company to move the world forward through sport. In FY22, NIKE, Inc. continued to show strong progress against its 29 targets for 2025. Across all aspects of NIKE, Inc.’s people-led targets, teams doubled down to ensure women and girls have equitable access to sport and opportunity for growth. To enable the future of sport and help protect our collective playground, Nike teams brought to life and scaled game-changing solutions in FY22. We launched innovations such as Nike Forward, a material platform and method of make to reduce carbon emissions in apparel production. From years of stewarding renewable energy through onsite wind and solar, power purchase agreements, and renewable energy credits, we cut the greenhouse gas (GHG) emissions of our owned or operated facilities by nearly 40% from FY21 to FY22 and now run these facilities on 93% renewable electricity. And we continued to take the guesswork out of finding sustainability-minded sports gear by using 39 percent environmentally preferred materials in our products, reducing GHG emissions by more than 182,000 metric tons in the process.
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Awards Received
2023
Revenues
$46,710,000,000.00
Website Traffic
Employee Rating
4.1
Customer Rating
4
Company Size
10000+
ESG Risk Rating
4