Sustainability is rooted in the heart of everything we do. That’s because we believe doing good is simply good business. We’ve built our company, our products and our practices on one simple premise: that every cup of Nespresso should have a positive impact. Whether it is in supporting the people who nurture, grow and harvest our coffee beans, to our choice of materials, production processes and what we do to help people recycle our coffee capsules – every aspect of our value chain is designed to unlock shared value for our partners, employees and customers. At the heart of this lies our Nespresso AAA Sustainable Quality™ Program. Developed with our NGO partner the Rainforest Alliance back in 2003, it is a coffee sourcing program that works directly with farmers to implement sustainable farming practices through free technical assistance. Thanks to the program, more than 120,000 farmers across 15 countries are committed to improving the quality and productivity of their coffee trees while protecting the environment and preserving their communities against wider social and economic challenges. Through the Nespresso AAA Sustainable Quality™ Program we develop lasting relationships with farming communities and work together to develop innovative solutions that make them stronger and more resilient.