Environmental, social, and corporate governance (ESG) is a movement that is growing within corporate America where companies, many of them publicly traded, take stances and enact policies on major issues. Many issues in this area addressed by companies with ESG policies mirror “public perception” around environmental and social issues. Whether that public perception is perceived or accurate is up for debate. The term “sustainability” is often used alongside or in place of ESG. Some of the actions taken by companies include setting goals for carbon neutrality, net-zero carbon, or percentage use of fossil fuels. A good example of this is Nebraska Public Power District’s goal of achieving net-zero carbon emissions by 2050. It is important to note that carbon neutrality means that the company compensates for their emissions through various offsets in the carbon market, while net-zero requires complete abatement of carbon emissions through efficiencies, electrification, renewable energy, etc.