Missouri Star Quilt Company

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When our family (the Doans) moved to Missouri about 20 years ago, we never imagined that someday we’d be running a successful business here! Like many small towns in America, employment was (and is) scarce. So in November 2008, on a shoestring budget, we bought a building in Hamilton and started Missouri Star Quilt Company. At first we offered basic quilting supplies and machine quilting services, but business picked up when we started posting videos of Jenny teaching simplified quilting techniques. It wasn’t long before Missouri Star became the biggest quilting channel on YouTube! Now we offer the largest selection of precut fabrics in the world and ship thousands of packages to customers across the globe every day! All because of sewing tutorials on YouTube, Hamilton has become a tourist destination, attracting quilters from near and far. What started out as a family business has grown to include an entire community. We hope you’ll come visit us soon! Mission: Remove barriers to creativity by increasing the availability of education, providing access to the best products at a competitive price and fostering a supportive community of like minded-makers.

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3.5

Overall Excellence Rating

Industry

Retail

Category

Other Retail Stores

ESG/Ethical Impact

At first, we relied entirely on our creativity to help the company grow without much advertising, but business really picked up when we started posting free quilting tutorials online to help people learn to quilt. It wasn’t long before Missouri Star became the biggest quilting channel on YouTube! Because of my background in theater, I soon felt comfortable in front of the camera, but I never anticipated becoming a quilting “sewlebrity.” Over a decade later, I have taught hundreds of quilting tutorials and connected with quilters around the world to spark new enthusiasm for quilting. Alongside our popular quilting tutorials, we helped standardize precut fabric, which has revolutionized the quilting industry. Precut fabrics are bundles of cotton quilting fabric, cut into standard shapes and sizes, featuring an array of coordinating prints from a designer fabric line. Because I primarily use precut fabric in my tutorials as the building blocks of my quilts, it’s the perfect way to encourage people to get behind a sewing machine and try something new—simplifying quilting and making fabric for quilting easier to use. Now Missouri Star Quilt Co. has one of the largest and best selections of quilting fabric online including both precut fabric and fabric by the yard.

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Awards Received

2023

Revenues

$48,000,000.00

Website Traffic

Employee Rating

3.2

Customer Rating

4.6

Company Size

100-1000

ESG Risk Rating

3

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