Lion’s Choice

12977 N Forty Dr # 100, St. Louis, MO 63141

When Marv Gibbs and Arthur Morey opened a restaurant called Red Lion Beef in Ballwin, Missouri, they had two goals: serve the highest-quality top round beef and create an environment where customers could enjoy a nutritious meal with friends and family. The restaurant was soon renamed Lion’s Choice, a nod to an old saying that meant you had the best of something. It was an instant success. And in 1969, the second location opened in Creve Coeur, MO, followed by many others around the greater St. Louis area. Along the way, we have expanded our menu to include other quality offerings like Oven-Roasted Turkey, Hickory-Smoked Ham, Pulled Pork and a variety of fresh salads. But one thing remains the same – it’s our Original Roast Beef, Natural-cut Fries and Frozen Custard that made Lion’s Choice famous. And today, we’re still doing everything we can to stay true to the original legacy: good people serving ridiculously good food.

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3.3

Overall Excellence Rating

Industry

Fast Food Restaurant Companies

Category

Food & Drink

ESG/Ethical Impact

Lion’s Choice places a strong emphasis on sustainable ingredient sourcing, collaborating with suppliers who adhere to responsible agricultural practices, reduce food miles, and support local farmers whenever possible. Lion’s Choice is deeply committed to social responsibility, offering fair wages, fostering a diverse and inclusive work environment, and actively participating in philanthropic initiatives within local communities. Lion’s Choice places a premium on customer health and safety, maintaining high food safety standards, transparent ingredient labeling, and proactive communication regarding allergens and dietary information.

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Awards Received

2023

Revenues

$25,000,000.00

Website Traffic

Employee Rating

4.2

Customer Rating

4.6

Company Size

100-1000

ESG Risk Rating

3

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