As an international retail company, we recognize that Lidl has a great responsibility to the people we touch, the communities we serve, and the planet that sustains us. For us, assuming responsibility means working to address the questions today that will need to be answered in the future and acting responsibly to build ‘A Better Tomorrow’ for our people, customers and planet. Acting responsibly today for tomorrow is commitment that puts sustainability at the center of our brand, our future, and the fulfillment of our quality promise every day. Expanding Quality Standards We work on a daily basis to expand the quality standards of our product assortment. Our assortment policies rely on high-quality, sustainable products, and we document these attributes of quality through measures like transparent, credible seal initiatives. Each product in our stores that features a certification seal has met the specific requirements set by the certifying organization. These organizations set standards and best practices around overfishing, organic farming and production, sustainable harvesting, fair trade, and more. The labels you’ll find on our products are how we communicate that information—in other words, those small seals are a pretty big deal.