When asked what separates LBA from the others it comes down to one word – People. We build our teams with those who love what they do. We seek leaders who honor teamwork and respect while understanding that people are our most valuable resource. Our goal is to be the premier operator of mid-priced hotels in the United States. We work toward our goal by managing leading brand properties to their highest potential. The cornerstone of our success is service. LBA empowers every associate to serve without compromise and to explore new and better ways to serve our guests and our owners every day. We respect our guests and owners. We respect each other. We bring our best to our work. The quality of our commitment shapes the quality of our results. At LBA, we practice ethical, responsible management grounded in service. We do this because we know that is the only way to achieve our goal.