We are holding ourselves accountable to a higher standard, setting ambitious environmental and social impact goals, and using evidence-based work to yield authentic, tangible changes to our carbon footprint and the communities we serve. Our Vision – To inspire and share the joy of baking, building stronger and healthier communities. Our Mission – To create and deliver superior products and knowledge so that consumers experience the joy and passion of baking all informed by our values as a 100% employee-owned benefit corporation. Our Values – At all times, our work is grounded in our values of Quality, Community, Employee-Ownership, Passion, and Stewardship. King Arthur Baking is 100% employee-owned. Each employee-owner has a real stake in the company’s success.