Environmental, social, and governance (ESG) is the umbrella term referring to socially conscious ideation and sustainable practices that impact the world beyond the business itself. Many of society’s problems we face today cannot be confronted without the participation of thePrivate sector, explaining the spike in demand for corporate-sponsored ESG initiatives and resultant corporate response. Generationally speaking, the younger workforce demands more purposeful work. They are generally more selective and desire a company with values that align with their own. Especially in today’s employee market, business culture and company values hold greater weight than ever before. Employers that adjust accordingly have the ability to attract that talent, generate higher productivity and position themselves to retain talent. In fact, of the businesses that reported improved business outcomes in the survey, 56.8% reported an increased ability to attract and retain talent. In a struggling labor market, employers with ESG initiatives have a leg-up on competitors.