Filipinos looking to get their fast-food jollies can turn to this happy bee. Jollibee Foods is the leading operator of quick-service restaurants in the Philippines, with more than 1,500 outlets encompassing about a half dozen different concepts. Its flagship Jollibee chain features a menu of fast-food staples (hamburgers, hot dogs, and fried chicken) along with Asian spring rolls, spaghetti, soups, and ice cream. The company also operates such chains as Greenwich Pizza, Chowking and Yonghe King (quick-service Asian food), and Red Ribbon (bakery items). In addition to its domestic operations, Jollibee has restaurants in about six other countries.
Jollibee
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0.57
Overall Excellence Rating
Industry
Restaurants & Food ServiceCategory
Restaurants & CafesESG/Ethical Impact
We are delighted to officially launch our Global Sustainability Agenda: Joy for Tomorrow through this report. Our Global Sustainability Agenda serves as our roadmap for achieving the triple bottom line of people, planet, and profit. It represents our belief system in conducting business more ethically. It is our strategic framework for setting responsible goals based on our company’s impact and holding ourselves accountable for meeting these metrics. It is a call to action for everyone in the Jollibee Group, amid the pursuit of our sustainability pillars of Food, People, and Planet. It is our commitment to future generations to preserve and improve natural resources from which they can benefit. Our approach to sustainability is comprehensive and integrated. To formulate our Sustainability Agenda, we first identified the critical environmental, social, and governance issues which are most impacted by our business, and critical to our operations as well. We then looked at the most pressing needs of our industry and society, and our various stakeholders. The intersection of both scopes resulted in our focus areas. By filtering our material issues through this dual lens, we ensured that our focus areas captured the entire panorama of our operations and impacts on society at large. In addition, this process helped us view the steps we have already been taking toward sustainability, allowing us to streamline our efforts further and create more ambitious common goals, even as we continued to address current challenges. Our group mapped out our various stakeholders, and identified key areas where our company impacts them from an economic, social, and environmental standpoint. These impacts could be positive or negative, short or long term, and direct or indirect. We also studied the U. N. SDGs to understand how our company’s impacts and value-creation process contribute to achieving global targets. Amongst the identified impact areas towards economic, social, and environmental concerns, we determined which issues had the most significant impact, and thus most material to our sustainability plan. We consulted key representatives from several business divisions, who expressed the concerns of their respective stakeholders. We examined our impacts, risks, opportunities, and the necessary capitals for different areas of our operation. Together with our senior management, we were then able to identify our group’s sustainability drivers and aspirations. This step further helped us see how we could integrate sustainability into our business strategy and how that would help drive long-term value creation for all our stakeholders on shared values. We embarked on a two-pronged approach in defining and measuring our performance: create the baseline and set targets. Our group collected baseline data for each of the critical issues from 2019 to 2021 from our Philippine operations. Data collected includes in-depth information on impacts, risks, opportunities, and subsequent management strategies. The measures were aligned with Global Reporting Initiatives requirements. Performance measurement continues annually as a critical element of sustainability management. Since then, we’ve continuously improved our methodologies through gap analysis and organizational mapping for systematic data collection. We have expanded our scope to include all of Jollibee Group’s global units. Still, we also acknowledge that future editions of this report can benefit from a more comprehensive data-collection system, which we are already planning to pursue in the next reporting cycle.
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Awards Received
2023
Revenues
4300000000.00
Website Traffic
Employee Rating
3.90
Customer Rating
3.90
Company Size
10000+
ESG Risk Rating
2.00
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