In the U. S., Jockey has expanded distribution through related brands in Target and Wal-Mart. In Canada, Jockey holds a strong and growing presence in The Bay and Sears. The fuel for Jockey’s growth continues to be a stream of differentiated and innovative products. Jockey’s legacy of innovation began in 1934 with the introduction of the first men’s brief. Today, among other innovative products, Jockey markets the only phase change technology in the underwear category, provides sport underwear that is clinically proven to outperform competing products, and recently launched a bra collection based on a unique sizing technology which is protected by over 50 patents. Jockey’s culture reflects the Midwest values of our ownership. At Jockey, success is achieved through hard work, mutual respect, and offering consumers products with striking quality from a brand they trust. Jockey associates and Jockey products are the genuine article.