We embrace our responsibility to our associates, customers, and communities to treat our environment and each other as we want to be treated. Careful consideration is given to the environmental impacts of our operations and the development of processes and procedures to eliminate and/or minimize significant threats to the environment or human health and safety. AT JCPENNEY, our founding principle is The Golden Rule. We believe this applies to our associates, customers, communities and planet. With The Golden Rule as our guide, we will create a more sustainable future as a responsible corporate citizen and an important part of the retail economy We’re making investments to drive incremental change while continuing to deliver quality products and services for diverse, working American families. JCPenney is on a mission to design, develop, source and offer customers more sustainable products that our customers love. We have developed a five-year roadmap to use preferred sustainable fibers in 100% of ourPrivate label apparel and home products by 2026. Preferred fibers include more sustainably sourced cotton and recycled polyester. CPenney is a proud member of the Better Cotton Initiative (BCI), which works directly with farmers to yield more sustainable crops and reduce harmful chemicals.