We believe that strong data and analytics capabilities are some of the last remaining sources of competitive advantage, particularly in the CPG and retail industries. Through the unification of our leading technology, prescriptive analytics (powered by artificial intelligence and machine learning) and integrated data, we enable companies to have a relentless focus on consumers, collaborate more effectively between their retailer and supplier partners, protect and grow share, and meet their business objectives. These solutions enable clients to identify strategic opportunities that resonate with the most valuable shoppers. They help companies diagnose business performance by isolating sales lift from price and promotion activities, determine the optimal pricing strategies and improve the effectiveness of promotional investments. IRI offers supply chain solutions that help companies get the right products in the right place at the right time.