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INVIDI Technologies

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Founded in 2003, INVIDI sought to create a solution that would prove to revolutionize the television industry. INVIDI’s powerful suite of advanced tools enables operators to selectively target television viewers with the same pinpoint accuracy as online retailers and social media platforms — without compromising viewer privacy. Powered by household data matching, the INVIDI system maximizes advertising effectiveness and reduces the wasted reach of traditional TV advertising. INVIDI Conexus™ offers programmers a way to seamlessly deliver addressable advertising across a broad range of premium video distributor footprints. INVIDI Edge® is a cross-platform solution that enables distributors and programmers to deliver addressable advertising consistently across their footprint, wherever the viewer is watching. INVIDI Pulse™ is a sell-side solution that enables broadcasters and premium publishers to serve ads and programmatic capabilities across multiple media types.

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0.67

Overall Excellence Rating

Industry

Information Technology

Category

Software Development

ESG/Ethical Impact

INVIDI Technologies, a pioneering provider of addressable TV advertising solutions, has demonstrated a substantial impact in both Environmental, Social, and Governance (ESG) dimensions, while also achieving noteworthy financial outcomes. NVIDI Technologies has been proactive in promoting sustainable practices within the advertising industry. By enabling more precise targeting of TV ads, the company has contributed to reduced ad waste and decreased energy consumption associated with irrelevant advertising, aligning its operations with eco-friendly objectives and fostering a more responsible advertising ecosystem. INVIDI Technologies’ impact is evident through its role in transforming the advertising landscape. The company’s emphasis on leveraging data-driven insights to deliver personalized and relevant TV advertisements has improved the viewer experience, mitigating ad fatigue and enhancing engagement. This approach underscores the value of respecting consumer preferences and contributing to a more positive content consumption experience.

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Awards Received

2023

Revenues

7700000.00

Website Traffic

Employee Rating

4.10

Customer Rating

Company Size

100-1000

ESG Risk Rating

3.00

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