Reuben Mattus, a young entrepreneur with a passion for quality and a vision for creating the finest ice cream, worked in his mother’s ice cream business selling fruit ice and ice cream pops from a horse-drawn wagon in the bustling streets of the Bronx, New York. To produce the finest ice cream available, he insisted on using only the finest, purest ingredients. The family business prospered throughout the 1930s, 40s, and 50s. By 1960, Mr. Mattus, supported by his wife Rose, decided to form a new company dedicated to his ice cream vision. He called his new brand Häagen-Dazs, to convey an aura of the old-world traditions and craftsmanship to which he remained dedicated.
500 S Washington Ave, Minneapolis, MN 55415
IndustryFast Food Restaurant Companies
CategoryFood & Drink
Häagen-Dazs is committed to minimizing the impact we have on the environment, to ensure we protect our planet for future generations. Our vision is that none of our products’ packaging, including plastics, should end up in the landfill or as litter. This extends to include seas, oceans and waterways. We have set ourselves with the ambition of ensuring that 100% of our packaging is reusable or recyclable by 2025. A number of global commitments have been made to help us achieve this, including the elimination of non-recyclable plastics. Today, all of our Häagen-Dazs cartons are 100% recyclable. We are making thoughtful improvements with our tubs to ensure that we meet our commitments, while continuing to carry out the highest standards in freshness and safety, leaving no room for compromise.