Our actions nourish the well-being of people and the planet because we can achieve more if we address both. Roberto Servitje Sendra, founder and Chairman of the Board of Directors was acknowledged with the highest entrepreneurial award, the Business for Peace Award. It only took 60 years to turn Grupo Bimbo into a global-scale sustainability model. Roberto Servitje Sendra, founder and Chairman of the Board of Directors was acknowledged with the highest entrepreneurial award, the Business for Peace Award. He was less than 20 years old when his family already managed a small bakery called El Molino, and when his incipient entrepreneurial sense led him to recognize there was a great market opportunity in producing white loaf bread. After six decades of work and leadership, Roberto Servitje Sendra, founder and Chairman of the Board of Grupo Bimbo, was acknowledged with the highest world award that an entrepreneur can aspire to: the Business for Peace Award. The award, best known as the Entrepreneurial Nobel Prize, was created in 2007 to acknowledge a global businessperson who has ethically and responsibly devoted his/her energy with the aim of creating value for the entrepreneur’s company and for society. The prize headed by the Nobel Prize Muhammad Yunus, Michael Spence y Wangari Maathai was granted to Roberto Servitje Sendra in 2010. Two years later, he was also invited as a keynote speaker for that year’s ceremony.