Gong Cha

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In 1996, a man named Wu opened a premium tea shop in Taiwan. The reputation of the shop grew and it wasn’t long until there were customers lining up to purchase Wu’s tea. To meet the demand, Wu decided to expand, standardizing his recipes to ensure that all stores served consistently good tea. Wu worked hard to develop his own tea blends, testing everything 23,000 times to perfect his recipes and ensure he could guarantee the same high quality at every single shop. He patented his milk foam formula and, in 2006, Wu established Gong cha in Kaohsiung, Taiwan. The new tea brand inherited the quality and commitment of the original shop, but with the new Gong cha commitment to serve tea fit for a king, literally — Gong cha refers to the act of offering tea to the emperor as a form of tribute in ancient China. The brand name represents Wu’s philosophy that tea served at Gong cha will be made with the highest craftsmanship and the knowledge of a tea master.

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3.2

Overall Excellence Rating

Industry

Restaurant Companies

Category

Restaurants & Cafes

ESG/Ethical Impact

We select only premium quality tea leaves and ingredients to create satisfaction that goes beyond expec­tations. We value the entire process of tea production, from cultivation to the selection of tea leaves, drying, fermentation, and purification. Our tea masters produce exceptional products with a commitment to the highest level of craftsmanship. We follow precise recipes and standards to ensure consistency at all our stores. Innovation – We aspire to inspire and make the ordinary extraordinary. We continue to stand at the forefront of trends and to challenge norms with innovation and creativity. Respect – At our stores, we greet everyone warmly and sincerely to create happiness not only in every cup, but in every heart. We treat our customers and team members with integrity and dignity. Empathy – We have an inclusive vision to positively influence the people and communities around us and create a culture of warmth.

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Awards Received

2023

Revenues

$25,000,000.00

Website Traffic

Employee Rating

3.8

Customer Rating

4

Company Size

100-1000

ESG Risk Rating

3

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