It’s important for General RV to recognize our foundation, the qualities that have made us a great company since 1962, and establish a vision for our future. This is why we’ve updated our Vision, Mission, and Values. They affirm the purpose and principles that have made us who we are today, and that will propel us into the future. General RV is the premier RV partner. We are committed to providing the industry-leading purchase, delivery, and ownership experience. Everything we do serves the same purpose: helping families create lifelong RV memories. People – Our story revolves around our employees, customers, partners, and family. Commitment – We are dedicated to improving every day. Family – We build strong relationships on a foundation of mutual respect. Passion – We are driven to provide industry-leading experiences for the RV community. Stability – We earn trust through consistency to ensure our long-term future. Appreciation – We recognize the value that each person brings to our team. Integrity – We make decisions that balance the needs of our business, employees, and customers.