First Watch is an award-winning Daytime Dining concept serving made-to-order breakfast, brunch and lunch using fresh ingredients. A recipient of hundreds of local “Best Breakfast” and “Best Brunch” accolades, First Watch’s award-winning chef-driven menu includes elevated executions of classic favorites for breakfast, lunch and brunch along with First Watch-specific specialties such as our protein-packed Quinoa Power Bowl®, Farmstand Breakfast Tacos, Avocado Toast, Morning Meditation (juiced in-house daily), our Vodka Kale Tonic, Chickichangas and our famous Million Dollar Bacon. In 2022, First Watch was the recipient of the “ADP Culture at Work Award”; and in 2021, was recognized as FSR Magazine’s Best Menu and as the fastest-growing full-service restaurant company based on unit growth. There are more than 425 First Watch restaurants in 28 states, and the restaurant concept is publicly traded on the Nasdaq and majority owned by Advent International, one of the world’s largestPrivate-equity firms.
First Watch
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4.09
Overall Excellence Rating
Industry
Restaurants & Food ServiceCategory
Restaurants & CafesESG/Ethical Impact
We again outperformed the industry, with same-restaurant sales growth of 14. 5% built upon 7. 7% same-restaurant traffic growth during a year when the industry as a whole experienced same- restaurant traffic declines of 3% as reported by Black Box Intelligence. We introduced 43 new systemwide First Watch restaurants to neighborhoods in 16 states. Of those, our 29 new company-owned restaurants are achieving an annualized average unit volume (AUV) that is 7% above the AUV of our comparable restaurant base and are exceeding their projected first year sales targets. We believe growing traffic share is a true indicator of brand strength, and First Watch shows up well here. We continue to see significant demand for our unique offering. In fact, at times, we’ve found ourselves with more demand than we can serve. It’s an enviable place to be, and we don’t take it for granted. The biggest operational opportunity for First Watch now and for the foreseeable future is to serve more demand, and this is exactly what our organization is rallying around in 2023.
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Awards Received
2023
Revenues
891000000
Website Traffic
Employee Rating
3.8
Customer Rating
4.5
Company Size
5000-10000
ESG Risk Rating
3