What do we believe here at Direct Auto Insurance? We believe in honoring the vision of our founder, William Adair. When Direct Auto Insurance Company, the first insurance company in the Direct General Group, was founded, Mr. Adair envisioned a premier, non-standard automobile insurance company that served customers better than any other insurer. We’ve expanded greatly since Adair founded Direct in 1991, but our beliefs remain true to his original vision. At Direct Auto Insurance, you can count on us… To do the right thing. This means we act with integrity and adhere to the highest ethical standards. We communicate opening and honestly with one another and with our customers, while appreciating and respecting our differences. To be results focused. We strive to consistently put to use well-developed plans, achieve our goals, and do so in a timely and tenacious manner. To communicate. We are open and clear, continuously striving to improve our performance and exceed our customers’ expectations. To be flexible. We change with the environment in order to remain innovative, competitive, and best meet our customers’ needs.