DevaCurl
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DevaCurl has always adapted to meet the changing needs of those who rely on our products every day. This relaunch is an exciting next step in an evolution of our products that spans more than 25 years. Our understanding of how our consumers’ needs and styling habits change is what has always made these moments of growth possible. The new dermatologist co-developed, stylist-approved DevaCurl products will give curly-haired consumers more Curl Flexibility™ than ever. Since we opened the doors to our first salon in NYC in 1994, we’ve been dedicated to one thing — curls! Whether perfecting a new technique or developing a breakthrough product, we are obsessed with bringing out the best in every curl type. We believe that you should rock curl confidence every day.
2.95
Overall Excellence Rating
Industry
Retail & WholesaleCategory
Beauty & WellnessESG/Ethical Impact
DevaCurl® is committed to being an antiracist organization. Our goal is to be an accomplice for all people with curly and natural hair – no matter their ethnicity, gender, age, ability, or religion – by providing equitable access to high-quality curl-curated products, professional support, and expert-led education to help eradicate racism in the hair industry. DevaCurl® is committed to being kind to the environment, by integrating more recycled materials into new packaging. The majority of our new bottles are made from 50% recycled ocean-bound plastic to reduce our eco-footprint. In addition, we have some bottles made from 50% as well as 35% recycled plastic. All tubes are made from 30% recycled post-consumer resin (PCR). All of our bottles, tubes and aluminum cans are recyclable. We will continue to explore opportunities to reduce the negative environmental impact of our packaging.
Eligible Awards
Coming Soon
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Awards Received
2023
Revenues
55100000.00
Website Traffic
Employee Rating
3.40
Customer Rating
4.10
Company Size
100-1000
ESG Risk Rating
3.00