COVID-19 didn’t introduce new problems in transportation. Instead, it shined a bright spotlight on existing ones. Now is the time to fortify supply chains and build a more dynamic and proactive way of navigating this volatile marketplace. Supply chain networks are more balanced as shipping patterns stabilize and adjust to higher transportation costs. With shippers prioritizing the “in full” part of the On Time-In Full (OTIF) equation, fewer truckloads are needed to move even the same amount of consumer spending as during the height of the pandemic. With thinner margins in 2023, carriers need to maximize utilization. That means reducing empty miles, emphasizing fuel economy, and coordinating with shippers and brokers to reduce dwell times. The next freight cycle is around the corner. Spot truckload rates and volumes declined throughout 2022 while the gap between national average spot and contract van rates steadily increased until December when the spread began to close. DAT iQ forecasting models point to spot rates hitting bottom in Q1 2023, with the entire truckload market entering into the next cycle of increased demand in Q2. Supply chain data providers that entered the market within the last several years now have a track record. Shippers, brokers and carriers can more easily distinguish data services that deliver reliable pricing benchmarks and forecasts; are an independent source of data; understand the dynamics of trucking and logistics; and are in the market for the long haul.