Continue to impress people through our operations, and have a presence that is regarded as necessary for the regional society. We wish to satisfy all customers, make people happy, and impress them favorably. Thinking in this manner, Ichibanya not only develops a menu system that meets diverse needs but provides painstaking customer service and thorough cleaning in the vicinity of its restaurants. The company certainly will not compromise its principles. That is because “impressing people” is not the result of “acting as expected.” Such an impression is only created when the expected level of behavior is surpassed. Our supreme challenge is to polish our “hospitality,” which is the essence of the restaurant industry. This does not mean simply taking the low-price route. It means raising our quality, service, cleanliness, atmosphere, and reliability to a level that is higher than is expected. In this way, we hope to improve our value to our customers and therefore to society. In order to carry out our mission and achieve our business objective, we will not only adhere to legal and social norms but will actively engage in constructive communication with stakeholders who are associated with our company. We will also uphold the following as our code of conduct. We will put our company motto into practice, and adhere to a customer-first principle. When offering products and services, we will give priority to safety and properly display their contents. We will share our philosophy with franchise member restaurants as those who operate restaurants in our chain, will value relationships of mutual trust with them, and will pursue Win-Win relationships. We will be fair and sincere in all transactions, and will do away with unjust actions. We will disclose corporate information appropriately as needed and carry out our operations with a high degree of transparency. At the same time, we will carefully control internal information in order to prevent insider transactions and the leakage of private information.