Sustainability has been a part of Charlotte’s Web since the beginning. Our founders, the Stanley brothers, formed the company with a giving-back mentality—whether that meant giving back to people like Charlotte Figi, or giving back to the planet. With today being Earth Day and Charlotte’s Web becoming a Certified B Corporation, we wanted to take a moment to acknowledge the ways in which Charlotte Web embraces sustainable business practices. As part of our efforts to protect the environment, our cultivation follows organic practices on our hemp farms. One of our goals is to adjust our practices to help promote regenerative agriculture—a type of farming that works to restore soil biodiversity, reduce carbon emissions and improve the water cycle. Jacob Sitorius is a Compliance Analyst for Charlotte’s Web who led the process of moving our farm in Wray, Colorado over to organic hemp farming. “For us to switch over to organic farming, it took some ingenuity on all of our parts. We had to modify and adapt a lot of our practices,” he says. As of February 2022, 100% of our farm in Wray is organic. The process of becoming certified through the National Organic Program is complicated. Farms must be managed in organic fashion for three years before becoming officially certified and cannot label any products as organic until the certification process is complete. For our farm in Colorado, one of the challenges was figuring out how to move away from conventional fertilizers and pesticides and change our equipment to better suit the needs of an organic hemp farm. Even after the farm fully converted to organic, our team continued to look for opportunities to incorporate sustainable practices.