Butterball

Headquartered in Garner, N.C., Butterball is the largest producer of turkey products in the U.S. – producing more than 1 billion pounds of turkey each year. The company’s retail and food service products are distributed throughout the U.S. and in more than 30 countries.Butterball, LLC offers consumers opportunities to celebrate traditional holidays and every day meal occasions with the Butterball branded line of products. As the most recognized name in turkey, the brand represents more than 50 years of cherished memories with consumers by providing quality, great tasting products that make meals something to celebrate every day.

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3

Overall Excellence Rating

Industry

Farming Ranching & Forestry

Category

Food & Beverages

ESG/Ethical Impact

According to the findings, people are optimistic and planning to celebrate – with turkey as the centerpiece – again this year, but inflation is top of mind for many. Notably, 79% of consumers who plan to celebrate Thanksgiving expect inflation to impact their plans. However, holiday hosts remain committed to serving turkey, with 82% still planning to serve it. Consumers are looking forward to celebrating together. 89% of consumers plan to host or attend a celebration of the same size or larger this year. The anticipated average size of celebrations is 9 people – back to pre-pandemic numbers. 83% of those planning to celebrate Thanksgiving associate the holiday with family; 74% associate it with togetherness. Consumers are dedicated to celebrating with turkey at the center of their tables. Turkey remains the most popular part of the meal, followed by stuffing, pie and potatoes. 79% of people serving turkey intend to purchase a whole turkey (fresh or frozen). 81% of hosts plan to buy the same size or larger turkey this year. While inflation remains top of mind, it’s encouraging to see consumers’ continued dedication to gathering with friends and family this holiday season, and to gathering around turkey specifically. We’re proud to play a part in helping to bring people together and pass love on this holiday season/

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Awards Received

2023

Revenues

$1,500,000,000.00

Website Traffic

Employee Rating

3.5

Customer Rating

3.5

Company Size

5000-10000

ESG Risk Rating

3

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