Build-A-Bear Workshop

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The Build-A-Bear Workshop covers the “bear” necessities and much more. Located mainly in malls, the company’s stores allow kids to design their own teddy bears and other stuffed animals complete with clothing (formal wear to western wear), shoes (including Skechers), and a barrage of accessories (eyewear, cell phones, and the like). Customers can build bears online, too. The chain offers an in-store Build-A-Party and an interactive online community, as well as online games and e-cards. Build-A-Bear, founded by CEO Maxine Clark in 1997, boasts about 345 stores in the US, Puerto Rico, Canada, the UK, and Ireland, and franchises others in Europe, Asia, Australia, and Africa.

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3.5

Overall Excellence Rating

Industry

Retail

Category

Toy & Hobby Stores

ESG/Ethical Impact

Our mission is a natural extension of the Build-A-Bear vision, which is to empower kids of all ages to express themselves in a safe, warm space through services, experiences and, of course, furry friends! Through our company’s vision, our Guests rediscover — and celebrate — the heart of childhood. Build-A-Bear is a multi-generational global brand focused on its mission to “add a little more heart to life” appealing to a wide array of consumer groups who enjoy the personal expression in making their own “furry friends” to celebrate and commemorate life moments. Nearly 500 interactive brick-and-mortar retail locations operated through a variety of formats provide guests of all ages a hands-on entertaining experience, which often fosters a lasting and emotional brand connection. The company also offers engaging e-commerce/digital purchasing experiences on www.buildabear.co.uk including its online “Bear-Builder” and its age-gated adult-focused “Bear Cave”. In addition, extending its brand power beyond retail, Build-A-Bear Entertainment, a subsidiary of Build-A-Bear Workshop, Inc., is dedicated to creating engaging content for kids and adults that fulfills the company’s mission, while the company also offers products at wholesale and in non-plush consumer categories via licensing agreements with leading manufacturers. Build-A-Bear Workshop, Inc. posted total revenue of $467.9 million in fiscal 2022.

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Awards Received

2023

Revenues

$467,900,000.00

Website Traffic

Employee Rating

3.5

Customer Rating

3.9

Company Size

5000-10000

ESG Risk Rating

4

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