Core Values are a set of guiding principles and fundamental beliefs that help a group of people function together as a team and work toward a common business goal. Our core values reflect what Brame wants to see in itself and its employees. Over time they become the DNA fundamental to Brame’s identity. Having a core set of company values is important because they make it easier for us to make decisions, foster teamwork, help employees collaborate, quickly communicate principles to clients and customers, and hire employees with the right attitude. Brame is a family. If we want the family to act as a group, we need a shared code, vision, and identity. Our organizational culture is what drives who we choose to invite in and how the family functions as a whole. Customer Importance is our number one core value. Without our customers we have no business. Everything we do, and every decision we make, should keep their best interests in mind.