Sustainability in commerce includes a variety of practices such as eco-friendly packaging, waste reduction, responsible sourcing, and ethical labor practices. By focusing on these practices, businesses can significantly reduce their carbon footprint and contribute to a more sustainable future. Furthermore, a growing interest in the circular economy, which offers alternatives to attaining products like renting them and buying preowned goods, means sustainable practices have become increasingly important to consumers. According to a National Retail Federation (NRF) survey, 70% of respondents have tried or would like to try purchasing preowned, repaired, or renewed products. As such, adopting sustainable practices can differentiate a business from its competitors and attract customers who prioritize sustainability. Simple nudges such as carbon labeling, clearly sign-posted delivery options, and showcasing the impact of returns on the environment can all help brands reap the rewards of sustainable commerce.